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They began to allow publishers to track the links they posted with analytics. Creating the External Link Tracker The last step is to send the link click event, along with the anchor text and URL, to Google Universal Analytics. On other such services, using a URL shortener can allow linking to web pages which would otherwise violate this constraint. The link client can fix a broken link with updated information on the new location of the link source. To find each combination's unique web ID, follow these steps.

Just save the tag and then test before publishing. However, while Analytics shows exit pages it won’t tell you which links users clicked to leave your site. If you have used either the UTM tracker or outbound link tracking in the past, then let us know of your experience. The key to protecting your SEO, then, is to choose a link shortening service that uses a 301 redirect. For segment A, the value will be “A”, for B, “B” and “Final” for the Final version of the AB Winner/Auto Winner test. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).